Indian techno pioneer blending minimal grooves with psychedelic textures 🔊🇮🇳🌍

Ash Roy is a veteran of India’s electronic music scene, with a career spanning over two decades. Originally from Kolkata, he co-founded the iconic Jalebee Cartel in the mid-2000s, which helped shape India’s underground sound[^1]. In 2013, he launched Soupherb Records, a label focused on minimal and experimental techno, now boasting over 170 releases from global artists[^2]. Ash’s hybrid sets combine live percussion with deep minimal grooves, earning him slots at Awakenings (Netherlands), Fusion Festival (Germany), and performances across 20+ countries including Spain, Sweden, Dubai, Sri Lanka, and Canada[^1]. He splits his time between Berlin and India, and was named MyFav India’s Best Techno DJ (2014) and VH1 Sound Nation’s Best Electronic DJ (2015)[^1].

• - '2013' – Gentle Mental – Soupherb Records
• - '2016' – Illusion of Humanity – POINTZER0 Rec
• - '2020' – Aztec Code Remixes – Soupherb Records
• - '2023' – Hydrozoa 200+ Pt. 1 – Soupherb Records
• - '2025' – Friends in Sync – Soupherb Records

• - Awakenings (Netherlands)
• - Fusion Festival (Germany)
• - MS Dockville (Germany)
• - Sunburn Festival (India)
• - Bass Camp Festival (India)

• - https://ra.co/dj/ashroy/biography Ash Roy · Biography – Resident Advisor, 2025
• - https://www.beatport.com/artist/ash-roy/47773 Ash Roy Artist Page – Beatport, 2025

Founder of Soupherb Records, India’s leading minimal techno label.

- SoundCloud: https://soundcloud.com/ash-roy